Philadelphia, PA
- This spring, Rosati Ice is eliminating all artificial dyes and flavorings from its complete line of Italian water ices; though the brand-new and improved product will still be sold as Fruit Ice.
Rosati Ice is eliminating all artificial dyes and flavorings
“We were already gluten-free, lactose-free, nut-free, soy-free, cholesterol free and fat-free,” says Rosati Ice President and CEO Rich Trotter. “By adding one more ‘free’ to the list, we’re telling consumers this is a product they can feel good about. Not only that, but it’s also an inclusive snack for children and adults with allergies.”
Rosati’s Fruit Ice is going to be packaged as individual 10-ounce cups, so customers can mix and match flavors, alongside two-quart “party pails” offered at select retail stores.
The brand will use the tagline “A Scoop Ahead” to show off its commitment to being on at the cutting edge of frozen desserts. During the early 20th century, the company’s founder, Sam Rosati, was the very first to offer Italian ices from a cart. Eventually, the company began marketing to supermarkets. Today, Rosati Ice stands out as the lone Italian ice brand offering up individual cups, in addition to two-quart containers.
The latest removal of artificial dyes and flavorings from its products furthermore demonstrates the company’s commitment to customers. “We’re delivering a guarantee that all our flavors from chocolate to cherry are 100 percent natural,” Trotter says. “That’s a guarantee that no other Italian ice company and few frozen dessert companies can make good on.”
Rosati Ice’s, located at 201 East Madison Avenue in Clifton Heights, PA 19018
