Philadelphia, PA - Philadelphia City Council recently approved a resolution modifying the city's motto and nickname from "The City of Brotherly Love" to temporarily change to "The City of Sisterly Love" for 2020 in order to recognize the centennial of women's right to vote around the United States.
The City of Sisterly Love Project
To spread the message of love and welcome, VISIT PHILADELPHIA commissioned street artist Amberella to paint murals in both New York City and Philadelphia.
Amberella, a West Chester, Pennsylvania native and University of the Arts alumnus, is going to grace select neighborhoods with her fashionable graphic hearts that communicate emotional, compelling, and equivocal messages as well as welcome viewers to "The City of Sisterly Love."
Philly is my number one," said Amberella, "My hearts have become a Philly thing that I take all over the country." A longtime champion of women's voices and causes, the artist said the City of Sisterly Love has special meaning. "I've always felt that sense of sisterhood in Philadelphia. You can walk down the street and feel like every woman is your sister. When women learn about this citywide initiative, they're really going to feel it."
Amberella's murals will paint the messages — "LET'S ESCAPE," "PHILLY GOT HEART," "COME THRU AS YOU," and "PHILLY IS SISTERLY LOVE" — is going to appear for one to four weeks, at locations such as Philadelphia's at Cherry Street Pier and Love City Brewing.
The street art project is a follow-up to a "The City of Sisterly Love" billboard placed in Times Square on Tuesday, January 28, to promote the City of Philadelphia, and even more marketing campaigns are scheduled to roll-out later on this year.
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