NEW JERSEY - Get ready for a blast from the past, South Jersey! Roy Rogers Restaurants, the beloved Western-themed fast-casual chain remembered fondly by many from the 1970s and 80s, is making its highly anticipated return to the region.
After decades from the immediate Philadelphia market (excluding Turnpike locations), Roy Rogers is set to open its first new standalone South Jersey location in Cherry Hill, with construction currently underway and an opening targeted for late Spring or early Summer 2025.
A Nostalgic Comeback Fueled by Fan Demand
For many in the Delaware Valley, Roy Rogers evokes memories of delicious roast beef sandwiches, crispy fried chicken, and the iconic Fixin's Bar®. The chain largely departed the area in the 1980s, but according to company officials, nostalgia and demand remained strong.
"We've received an overwhelming number of requests from loyal Roy Rogers fans for a location in this area, and we're delighted to make it a reality," Joe Briglia, Roy Rogers' Director of Real Estate and Franchise Development, said in a previous statement.
Cherry Hill Location Details
- Address: The new restaurant replaces the former PDQ chicken restaurant at 614 Haddonfield Road, Cherry Hill, NJ.
- Timing: Remodeling work is actively underway as of late April 2025. While initially announced for Spring 2025, company representatives now indicate a target opening in late Spring or early Summer, ideally aiming for early June 2025, barring any unexpected construction delays.
- Format: The 3,300-square-foot building will feature a drive-thru along with dine-in and takeout options, positioning it as the only burger-focused drive-thru on that busy stretch of Haddonfield Road.
What to Expect: The Roy Rogers Experience Returns
Fans old and new can look forward to the classic Roy Rogers offerings, presented in a modernized setting:
- The "Triple Threat" Menu: Roy Rogers is famous for its core USDA choice top-round roast beef, fresh, hand-breaded fried chicken, and great-tasting burgers (like the signature Double R Bar topped with ham).
- The Famous Fixin's Bar®: A major highlight is that the Fixin's Bar® allows guests to customize their sandwiches and burgers with fresh lettuce, tomatoes, onions, pickles, and signature sauces.
- Modern Upgrades: The remodeled store will feature the brand's signature wood and black iron accents alongside modern technology, including new electronic menu boards, ordering kiosks, and digital drive-thru menu boards.
The return of Roy Rogers to Cherry Hill marks a significant comeback for the brand in the South Jersey and Philadelphia region. With construction progressing and an opening targeted for early summer 2025, anticipation is high among nostalgic fans and curious newcomers alike. Get ready to experience the Fixin's Bar®, the famous roast beef, and the classic burgers again when Roy Rogers officially rides back into town!
