Likes, Shares, and Leases: The New Tenant Vetting
Protect your rental property and improve your chances of finding a high-quality tenant by using social media as a screening tool. As a landlord, it's essential to know who your tenants are before signing a lease agreement and entrusting the partial care of your property to them. To that end, savvy investors prioritize credit checks and rental verification to learn more about their applicants. However, some landlords are taking it a step further by checking potential renters' digital footprint through what they post online. But is it ethical? Is it effective? Here are all the top benefits and ethical considerations of screening tenants through social media: