Philadelphia, PA - Caesars Entertainment has recently announced a new partnership with MLB’s Chicago White Sox. The gaming giant is set to become the sports team’s official sports betting and casino partner as part of the deal. This announcement comes after Caesars posted its Q1 financial results for 2022. One of the notable aspects is the reported revenue growth for the time period specified.
Caesars and White Sox Team Up
Being one of the leading iGaming brands in the US, Caesars has a significant market share in the country. Their customers’ loyalty is rewarded with a wide range of bonuses and prizes. There’s an ongoing promotion part of which all new sports betting players that register on the platform can take advantage of by entering a unique Caesars sportsbook promo code.
The latest partnership is another stepping stone in Caesars’ history in Illinois and northwest Indiana. This is where their customers can immerse themselves in high-class betting and casino entertainment, including Harrah’s Metropolis, Grand Victoria Casino Elgin, Horseshoe Hammond, and Harrah’s Joliet.
As one of the partnership’s perks, Caesars Entertainment can now officially display Chicago White Sox trademarks and logos, LED signage, and other digital and social media assets. An example would be their field and video board. However, the financial details of the deal have not been disclosed as of yet.
From here on out, Ceasars Entertainment and Caesars Sportsbook brands will appear in the White Sox marketing campaigns. This includes their team merchandise. On top of that, the fans will get access to special offers and promotions straight through the Caesars Sportsbook app.
Tom Reeg, CEO at Caesars Entertainment, shared his thoughts on the new partnership in an official press release. He thinks the two entities couldn’t have picked a better time to join forces. At the same time, he noted how Illinois is synonymous with the most passionate sports fandom, which is the perfect opportunity to introduce world-class betting entertainment through the recently relaunched Caesars Sportsbook app.
Brooks Boyer, chief revenue and marketing officer at White Sox, is pleased to be delivering an extraordinary sports and entertainment experience to their committed fans, which has been made possible by partnering up with Caesars, a global leader in entertainment. Thanks to the newly formed partnership, their fans have plenty of new programs and experiences to look forward to.
At the time of writing, Caesars has a presence in 23 states and jurisdictions across the US where the gaming giant operates the largest chain of retail sportsbooks. In Illinois, Caesars has conducted an online sportsbook ever since September 2020. This used to be a William Hill-owned platform that was later rebranded to Caesars Sportsbook.
Since Illinois is widely recognized as one of the most profitable gaming markets in the US, Caesars made a smart geographic move to focus its recent developmental efforts on the region. The region’s monthly turnover yields some of the most respectable numbers in the industry. At the same time, unfortunately, the same cannot be said about Chicago, where quite a hefty amount of time may pass before a casino opens its doors to gambling enthusiasts.
Caesars also happens to have one of the most famous loyalty programs in the country. Sports bettors place their bets and earn loyalty points (called Rewards Credits) credited to their accounts. Once they accumulate enough, they can choose from Caesars Rewards, including exclusive invitation-only events with the White Sox, member-only rates at Caesar’s destinations, and other cool perks. After all, 65 million members that enjoy the program’s benefits can hardly be wrong.