XOXO marks the spot this summer in Philadelphia thanks to six fun #visitphilly Photo Spots located at highly trafficked and iconic areas throughout the city.
From June 11 through September 30, 2015, locals and the millions of visitors in town for summer vacations and special events are encouraged to snap photos with these structures, tag them #visitphilly and share them on social media. These instructions will appear at each structure and on ground graphics found at other great photo opportunities around town such as the Rocky statue. An initiative of VISIT PHILADELPHIA®, the summer-long promotion ties into the organization’s beloved With Love, Philadelphia XOXO® campaign.
“The #visitphilly Photo Spots promotion gives us a fun way to engage with locals and visitors throughout our busiest season of the year,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “This project puts consumer-generated content about Philadelphia on social media in a big way. It allows us to engage in conversations with our fans, encouraging them to see and do more while they’re here. And it shows off Philadelphia to our visitors’ friends and families—people who may just be persuaded to visit Philadelphia thanks to this influential word-of-mouth marketing.”
Photo Spots Locations:
The With Love-branded structures appear all over Center City, from the Delaware River to the Schuylkill River. Here’s a look at what structures are where:
- XOXO Letters (5-foot-tall, 13-foot-wide structure with skyline view)
The Porch at 30th Street Station
30th & Market Streets
- Three-Person Bike (with City Hall view)
16th Street & Arch Streets
- XOXO Letters (with Independence Hall view)
Independence Visitor Center
6th & Market Streets
- XOXO-Branded Carousel Horse
6th & Race Streets
- Oversized Chair
Blue Cross RiverRink Summerfest
Columbus Boulevard & Chestnut Street
- Oversized Chair
Spruce Street Harbor Park
Columbus Boulevard & Spruce Street
Great Photo Opportunities Anytime Of Year:
Great Philadelphia photo opportunities such as the Rocky statue, Philadelphia Museum of Art steps and many others extend well beyond the six locations housing #visitphilly Photo Spots structures this summer. And that’s why ground graphics around town will encourage people to use hash tag #visitphilly on all of their best Philly photos. The graphics will appear at the Rocky statue in front of the Philadelphia Museum of Art, Spruce Street Harbor Park, Blue Cross RiverRink Summerfest and Franklin Square.
For more information about the #visitphilly Photo Spots project, go to visitphilly.com/photospots.
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