Philadelphia, PA - Now through November 26, Seattleites will catch a glimpse of Philadelphia in 48 transit ad placements and social media posts highlighting the city’s food and drink, arts and culture, neighborhoods, outdoor activities and people. The campaign reinforces the message driven home in the city’s bid for Amazon’s second headquarters: that Philadelphia residents enjoy a high quality of life.
VISIT PHILADELPHIA collaborated with the City of Philadelphia and its Amazon HQ2 Coalition on the strategy and development of the four-week paid-media campaign, which began running the week of October 23. The newly created ads, concepted and designed in house at VISIT PHILADELPHIA, feature bold photos and messages that play on the meaning of Philly’s famed nickname—The City of Brotherly Love. They appear throughout neighborhoods near Amazon headquarters.
“Our ads focus on Philadelphia’s quality of life—one of the very best reasons to live, work and play here,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “For more than 20 years now, we’ve been inviting people to uncover all of the city’s great joys, and we’re excited to bring this message to Seattle.”
Appearing on buses in Seattle’s South Lake Union and Denny Triangle neighborhoods, the messages—inspired by The City of Brotherly Love—include:
- Philadelphia: City of Green Love (accompanied by a photo of the Schuylkill River Trail)
- Philadelphia: City of Independent Love (photo of Independence Hall)
- Philadelphia: City of Colorful Love (photo of the rainbow crosswalks at 13th and Locust Streets)
The advertisements pair with Visit Philly social media tactics, including promoted Facebook, Instagram and LinkedIn posts. The posts contain visitor-produced images and positive editorial coverage that highlight the benefits of living in Philly.