King of Prussia - b.good, a healthier fast casual restaurant, has opened its 4th local restaurant in the new King of Prussia Town Center, 200 West Main Street, near King of Prussia Mall. b.good specializes in house-ground burgers, kale and grain bowls, home-made veggie burgers, seasonal salads, fresh fruit/vegetable smoothies, and hand-cut fries-from local farms and producers.
Philadelphia is the fastest growing U.S. market for b.good outside of Boston, where it started. The first Philadelphia area location opened in 2014. In addition to the new King of Prussia location, b.good now has locations in Wynnewood, PA and Mt. Laurel and Marlton, NJ and employs 80 people.
"We've sold 165,463 burgers since coming to the area 2 years ago," said Deb Lutz, local owner. "And not just any burgers but house-ground Black Angus burgers from our local partner, Roseda Farm, as well as hand-packed, all-natural turkey burgers grilled on premise, hormone-free chicken and house-made, vegan veggie burgers."
In addition to the burgers, guests can select kale & grain bowls packed with such ingredients as organic quinoa, marinated kale, sautéed vegetables, avocado, black beans, grilled corn, grape tomato, queso fresco, cilantro and chipotle sauce. b.good offers milkshakes made with Trickling Springs Creamery milk and ice cream from grass-fed cows, and freshly-made smoothies. Rounding out the menu are hand-cut fries and sweet potato fries, grilled vegetables, and seasonal salads. Ninety-five percent of the menu can be made gluten-free and many vegetarian and vegan options are available. Seasonal menu changes occur based on what's fresh locally. The restaurants are peanut-free. Nutritional facts are available on the b.good app, website and at all locations.
b.good's corporate philosophy is that that real food has the power to transform communities. To put its money where its mouth is, b.good is restoring and running an organic farm. Twenty-five percent of the harvest will go to b.good restaurants around the country and the other 75 percent will be distributed to community partners to help feed people who need affordable healthy food.
b.good was started by two boyhood buddies, Jon Olinto and Anthony Ackil in Boston in 2003 and quickly became popular in New England. Lutz saw the appeal of the concept and bought the exclusive rights to franchise b.good in the Philadelphia area. According to the International Franchising Association (IFA), females own less than 21% of all franchise businesses in the United States. Deb Lutz, the local owner, is the only woman to own a b.good franchise and is b.good's largest and fastest growing franchisee.
Deb Lutz, left a 20+ year career in corporate America to bring b.good restaurants to the Philadelphia area, her hometown. She has always had a strong focus on food and eating habits in her own family and is committed to serving food that's healthy, fresh and fast. Lutz, her husband, Rob, and their two daughters, Isabel and Natalie, reside in Bryn Mawr.
The newest b.good is located in the new King of Prussia Town Center, a 390,000 square foot lifestyle center anchored by Wegmans, LA Fitness, REI, Nordstrom Rack, Starbucks, Xfinity, Ulta and close to King of Prussia Mall. The new b.good has more than 50 seats inside and additional seating in a charming outside courtyard.