Mount Laurel, NJ (February 26, 2016) - b.good, a healthier fast casual restaurant, has opened in Centerton Square, 26 Centerton Road, in Mt. Laurel, New Jersey. b.good specializes in house-ground burgers, kale, and grain bowls, home-made veggie burgers, seasonal salads, fresh fruit/vegetable smoothies, and hand-cut fries-from local farms and producers.
The Mt. Laurel b.good will also serve as a catering hub for South Jersey, preparing food for office lunches, birthday parties, pharmaceutical representatives, bar/bat mitzvah parties and other occasions.
"I believe the community has welcomed b.good so whole-heartedly because we offer a fast, but healthier, alternative for people with a busy lifestyle who care about what they eat," said Deb Lutz, local owner. "Plus most of our ingredients are locally-sourced, we offer many gluten-free and vegan options and our restaurants are peanut-free."
The Mt. Laurel location, which seats 66, is the third in the Philadelphia area. The first opened mid-2014 in the Promenade in Marlton, New Jersey and the second in Wynnewood Square Shopping Center in Wynnewood, PA. A total of five locations are expected to open in the Philadelphia region within the next two years.
b.good was started by two boyhood buddies, Jon Olinto and Anthony Ackil in Boston in 2003 and quickly became popular in New England. Lutz saw the appeal of the concept and bought the exclusive rights to franchise b.good in the Philadelphia area.The Marlton b.good opened by Lutz was its 16th location, Wynnewood its 24th location and Mt. Laurel its 34th. According to the International Franchising Association (IFA), females own less than 21% of all franchise businesses in the United States. Deb Lutz, the local owner, is the only woman to own a b.good franchise and while the restaurant industry also tends to be male-dominated, the majority of her managers are women. b.good currently employs 70 people in its three locations, including 50 in South Jersey.
Deb Lutz, left a 20+ year career in corporate America to bring b.good restaurants to the Philadelphia area, her hometown. She has always had a strong focus on food and eating habits in her own family and is committed to serving food that's healthy, fresh and fast. Lutz, her husband, Rob, and their two daughters, Isabel and Natalie, reside in Bryn Mawr.
Guests can select from a variety of protein options-house ground, local, Black Angus burgers, homemade Vegan veggie burgers, all-natural turkey burgers, and grilled on-premise hormone-free chicken--as the base for different sandwich combinations. Highlights include the "Cousin Oliver"- topped with lettuce, tomatoes, onions and home-made pickles and the "Adopted Luke" - with mushrooms, caramelized onions, smoked Swiss and BBQ sauce. Kale & grain bowls are packed with such ingredients as organic quinoa, marinated kale, sautéed veggies, avocado, black beans, grilled corn, grape tomato, queso fresco, cilantro and chipotle sauce. In addition to milkshakes made with local milk and ice cream from grass-fed cows, the restaurant serves freshly-made smoothies, including the Three Greens smoothie with spinach, mint, lime, pineapple, almond milk, honey and hemp seed. Rounding out the menu are hand-cut fries and sweet potato fries, grilled vegetables, and seasonal salads. Ninety-five percent of the menu can be made gluten-free and many vegetarian and vegan options are available. Seasonal menu changes occur based on what's fresh locally.
Nutritional facts are available on the b.good website and at all locations.
The restaurant is located in Centerton Square, near Wegman's, Costco and Target. Products come from local farmers/producers, including Spina & Sons in Salem, NJ, Marolda Farm in Vineland, NJ, Trickling Springs Creamery in Chambersburg, PA, Roseda Farm in Monkton, MD, Wild Flour Bakery in Philadelphia and 1732 Meats in Lansdowne, PA.
The b.good app, available for iPhone and Android, allows guests to skip the line by ordering and paying online, receive gifts of real food and redeem or donate that food to local charities or friends. b.good Mt. Laurel will be open Monday - Saturday from 11 a.m. to 9 p.m. and Sunday from 11 a.m. to 8 p.m. 26 Centerton Square, Mt Laurel, NJ.
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