Philadelphia, PA - Around 4.1 million people, the vast majority of the population in the Philadelphia area, have access to the internet. These people spend a sizeable amount of time online, so how are they filling that time? What are they doing when they are on the internet, and why is this relevant?
For advertisers who spend billions annually in the area, this information can be crucial and help them to decide how they spend their money and target new customers. Are people spending more time on online casino games or streaming on Netflix, for instance? Let’s dive into some of the main ways people are spending their time online in Philadelphia.
Casinos are incredibly popular, and gambling is legal in Philadelphia. In fact, Philadelphia and the rest of the state of Pennsylvania moved quickly to legalize gambling when The Racehorse Development and Gaming Act of 2004 was passed. This means there is a big culture of casino use in the area.
With more and more casino games being available to play, plenty of people are spending their time online playing slots, table games, and more. As well as more choices in games, there are a lot of casino options providing bonuses and promotions that people can enjoy.
The Nielsen statistics released in 2021 showed that the most popular activity for all of those online in Philadelphia was actually watching video content.
This is not all that surprising when you think about it. How often do you sit down after work and select a television show on Netflix, Amazon Prime, or another streaming service? While you are relaxing, you might also watch videos on TikTok or YouTube.
Streaming video has become a huge part of modern culture, whether you are watching short-form videos or diving into a long series or season of your favorite show.
Video streaming is not the only way that people are using the internet to stream media, as 61% of the consumers in the area are also using the internet to stream audio, either through podcasts or listening to music on Spotify, Apple Music and more.
Social networking is another of those activities that you might not even really think about as a part of your internet activities. It’s something that has become pretty much automatic for many us, checking our social sites to see if we have notifications or messages.
Some social networks have waned a little in popularity in the area, but there are still millions of people in the Philadelphia area who have social media accounts. Facebook and Twitter are particularly popular in the area and there are a lot of people who spend hours every single day on these accounts.
This is one of the ways in which the world has changed significantly in recent years. More and more Philadelphians are working online than ever before. There was a trend to this before 2019 when more people were starting to freelance or negotiate home working as a part of their contracts, but working from home has increased hugely.
This is not unique to Philadelphia, but it does mean that a lot of the busy city workspaces are no longer quite as busy as they were. Of course, there are still millions of people with jobs that don’t allow working from home, too.
Finding New Places To Explore
There is only so much to do in person in the local area, whether you want to explore a hot new steakhouse or work out what to do on a night out in the city – like the sort of casinos you can visit in person or the hottest bars in town.
There are a lot of sites where it is possible to check out a lot of reviews of the newest and best places you can visit. Even TripAdvisor is an option for people who live in the city, as they can see where the tourists are hanging out and things like the best bars and activities for the city.
Philadelphia is following a similar trend as most of the US in that a lot of time is being spent online, and some people are even able to use the internet to carry out all of their work duties as well as use it for leisure. Philadelphians can participate in pretty much any hobby they choose online, and there are lots of niche activities as well as popular choices like streaming and communicating on social media.