Philadelphia, PA - Men take note, women across the country have come down with a case pogonophilia. Before panic ensues, however, a simple Google search will reveal this follicular phenomenon is in fact — a love of beards.
What's even more interesting is that facial hair enthusiasm from the women of Philadelphia was a contributing factor in the fifth annual 'Most Facial Hair Friendly Cities in America' research study from men's grooming leader Wahl, and helped the city skyrocket to the No. 1 spot.
To celebrate this accomplishment, Wahl will descend onto the city as it becomes the Mecca for beards and beard lovers alike at The Philadelphia Beard Festival on Sunday, April 29, 2018. As the title sponsor, Wahl's giant mobile barbershop and team of master barbers will be there to support all the hairy happenings, including a beard competition and free beard grooming. In addition, the pheromones in Philly will surely be flying during the Bearded Speed Dating event.
"For the last few years we've noticed women becoming increasingly involved in the facial hair community, so we were pleasantly surprised to see this trend substantiated in the research — and we think bearded men will also be pleased," said Steven Yde, division vice president for Wahl.
