Philadelphia, PA - What’s spiked, iced, and bursting with nostalgic flavor? Think water ice, adult style. Two Roads Brewing Co. is bringing a boozy twist to Philly’s favorite frozen treat with the launch of Hard Wooder Ice.
Limited-Edition Hard Seltzer Inspired by Philly’s Signature Frozen Treat
Bursting with bona fide water ice fruitiness, the new hard seltzer fully honors the recipe the city of brotherly love made famous. It comes complete with a playful, say-it-like-a-local name and cans that pay tribute to iconic water ice cups. Available in a Blue Razz flavor at 7% ABV, Two Roads Hard Wooder Ice is crushable and refreshing with just the right amount of blue raspberry sweetness.
“Few cities embody the road less traveled, our brewery mantra, more than our friends down I-95 in Philly. I mean, where else can the Liberty Bell and some of the world’s most fun and flavor-packed foods share a stage,” said Collin Kennedy, Director of Marketing of Two Roads. “We wanted to celebrate that spirit with something special just in time for summer.”
To recreate the authentic taste of water ice in a spiked and liquified form, Two Roads spent months developing a flavor profile to mirror the same blue raspberry taste locals are used to.
“You don’t have to be from Philly to love a water ice come summertime, and we knew getting the flavor right would be critical to this recipe,” said Phil Markowski, master brewer at Two Roads. “That meant using authentic ingredients and recipes to meet Two Roads’ exacting standards and the water ice experts' approval. Recreating the blue raspberry color and flavor was some of the most fun we’ve had at the brewery.”
Two Roads Hard Wooder Ice is now available for a limited time only throughout Pennsylvania. Fans can purchase a 4-pack at digital and local retailers in the Philly market.
