Philadelphia, PA
- Brown-Forman recently announces the expansion of its Coopers’ Craft Kentucky Straight Bourbon Whiskey together with their release of, Coopers’ Craft Barrel Reserve. Launched in 2016 as Brown-Forman’s latest bourbon brand in 20 years, Coopers’ Craft bourbon is going to expand in 2019 with the launch of a 100-proof Barrel Reserve.
Celebrating the hard-working men and women that raise the barrels, Coopers’ Craft honors the distilleries 70 plus years of barrel-making as well as wood know-how and being the sole major distiller who possesses its own brand new barrel cooperage. Both bourbons start out with the very same spirit; however, are aged differently utilizing various wood techniques from the barrel ensuring a final product alongside distinctively unique flavor profiles – varying from light and mild to bold and robust.
“Kentucky bourbon is famous around the world for its maturation in new, charred oak barrels,” said Brown-Forman Master Distiller Chris Morris. “Consumers will be able to experience the distinctive taste that this tradition delivers in the only bourbon that celebrates the barrel crafting art.”
The original Coopers’ Craft bourbon is still aged in a standard American White Oak barrel. Shortly after it's finished the aging process, the bourbon passes through a unique beech and birch charcoal filtering, producing a smooth as well as mild bourbon, bottled at 82.2-proof. In comparison, Coopers’ Craft Barrel Reserve is aged in a particular chiseled and charred American White Oak barrel, enabling the whiskey to interact more intensely with the wood, producing a robust and considerably more complex flavor profile.
Coopers’ Craft bourbon is going to be readily available at suggested retail price starting at $21.99 to $24.99 for a 750ml bottle, and Coopers’ Craft Barrel Reserve is going to be available at a suggested retail price varies at$29.99 to $32.99 for a 750ml bottle.
“Coopers’ Craft is a celebration of barrel-making and recognition of the importance of wood when it comes to crafting bourbon,” says Heather Howell, director of Coopers’ Craft bourbon for Brown-Forman. “We’re incredibly excited to present our new Coopers’ Craft Barrel Reserve expression, along with our original Coopers’ Craft bourbon, to a broader audience with a completely fresh look but the same delicious liquid.”
