Lagavulin Distillery launched a year of celebrations to mark its 200th anniversary yesterday (Friday 11th March) with the iconic Scotch whisky island of Islay at its heart.
Ivan Menezes, Chief Executive of Diageo, the leading premium drinks business which owns the Lagavulin Distillery, visited Islay to officially announce the 200th Anniversary year and joined distillery staff in selecting a rare cask of Lagavulin to be used to raise funds for community benefit.
Mr Menezes also launched a major social media campaign to encourage people from around the world to visit Islay and Lagavulin Distillery during the anniversary celebrations which will run throughout 2016.
At Lagavulin yesterday Mr Menezes was guided through the cask selection by Distillery Manager Georgie Crawford and legendary Lagavulin warehouseman Iain McArthur, who has worked for Diageo for 45 years.
Mr Menezes said: “We’re very proud indeed of our people and our operations on Islay and it is a great pleasure for me to be here to mark the 200th anniversary of Lagavulin.
“The distillery is part of the fabric of the beautiful whisky island of Islay and so much of what we do here is linked to the community. So, I am delighted that, as we celebrate globally, we will also recognise the local contribution and what better way than to dedicate a special, rare cask of Lagavulin to raise money to benefit Islay.”
Islay plays a crucial role in the whisky industry with its eight working distilleries and iconic brands such as Lagavulin, adding the distinctive peaty character to the unrivalled range of tastes, textures and flavours which have made Scotch the world’s favourite whisky.
Georgie Crawford said: “It’s an enormous source of pride to be the manager of Lagavulin at any time, but to lead the distillery through its 200th year is a great privilege. As someone who grew up on Islay, it is fantastic to be able to use the celebration of our history to benefit the community here. We look forward to welcoming many others who will make the pilgrimage to Lagavulin just as Ivan our CEO has in this special year.”
Iain McArthur, who started working at the Port Ellen Distillery in 1970 before moving to the Lagavulin Distillery in 1983, said: “Of course, every cask of Lagavulin is special, but the one we have picked today with Ivan is very rare. It was filled in 1991 so it has spent 25 years gently maturing in our warehouses here on Islay. It’s fitting that the money raised by such a special cask and such amazing whisky will be used directly here on Islay.”
Further details of the plan for the special cask will be revealed later in 2016 as part of the programme of celebrations for Lagavulin Distillery’s 200th anniversary.
The anniversary will see a series of events at the distillery which will be accompanied by the social media campaign to encourage as many people as possible to visit Lagavulin Distillery and to leave their own stories and messages to mark the anniversary. While on the island Mr Menezes launched that campaign and visitors to the distillery will be able to record their own messages using a specially installed social media booth.
Earlier this month a new Lagavulin 8 Year Old Single Malt Scotch Whisky limited edition was announced in honour of Alfred Barnard, the famous Victorian whisky writer who sampled an 8 Year Old Lagavulin during a visit to Islay in the 1880’s, describing it as “exceptionally fine”.
Notes
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J?B, Buchanan’s, and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
