Philadelphia, PA - To give guests more of what they love, Alaska Airlines is investing in the First Class experience with West Coast-inspired upgrades.
A flavorful new First Class menu will start flying this week, while new thoughtful product extras will be introduced throughout 2018. The new menu features fresh, local ingredients paired with seasonal favorites. Think strawberry-lime smoothie shots, an avocado bacon omelet, or a flank steak salad with green papaya, mint and lime wedges. All menus will have a vegetarian option available.
"We're always looking to create warm, welcoming experiences for our guests," said Andrew Harrison, executive vice president and chief commercial officer of Alaska Airlines. "By drawing inspiration from both Alaska and Virgin America, we're building a premium experience that offers a signature West Coast vibe, great value, and genuine caring service. This is all part of creating an airline people love."
Fresh, local menu selections
- Seasonal menu -.Dig into all new meals on flights over 675 miles. Guests will pick from fresh, healthy options including salads and protein plates. Taking inspiration from our Signature Fruit & Cheese Platter, on most flights under 675 miles, guests will be offered a fresh snack – like a chipotle or edamame hummus plate with whole wheat pita and veggies. To ensure preferred choices are available and to reduce waste, meals can now be reserved on the Alaska app before travel on many of our longest flights, with more on the way.
- Local delights - Relish in West Coast treats including Nancy's Fancy gelatos and Sweet Lady Jane brownies from California, and Chuckanut cheesecakes and Seattle Chocolate truffles from Washington.
- Wine, brews and specialty beverages - Sip the best from up-and-coming West Coast wineries and microbreweries. Wake up to smoothie shots and a variety of full-leaf teas. Starting this summer, a new winemaker program will introduce guests to unique selections that rotate on a regular basis.
- Signature service - Guests can look forward to continuing to receive Alaska's genuine caring service throughout their journey. On board, a refreshed dining concept will launch later this year with a focus on meeting individual guest preferences around rest, relaxation and productivity.
Alaska Airlines, together with Virgin America and its regional partners, flies 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica