Philadelphia, PA - Major League Baseball and The Coca-Cola Company (NYSE: KO) today announced a new multi-year partnership that names Coca-Cola as the Official Soft Drink of MLB.
Through this new agreement, Coca-Cola will engage with MLB fans utilizing MLB Advanced Media's owned and operated digital platforms including MLB.com, Club web sites, MLB.com At Bat and Ballpark mobile apps, MLB official accounts on a variety of social media platforms and advertising on MLB Network and MLB.tv. Using the MLB.com Ballpark app, Coca-Cola will offer stadium check-in deals, ticket upgrades, and concession promotions for the ballparks of the 18 clubs that it has team partnerships with and stadium pouring rights.
"We're excited to partner with MLB on new ways for fans to enjoy this great game, at the park or on the go," said Sandy Douglas, president, Coca-Cola North America. "And of course, there's nothing more delicious than an ice-cold Coke while you're cheering on your team playing America's national pastime."
"While there is a lot of shared history between our brands, this partnership is focused on looking forward and connecting Coca-Cola with our fans through digital, mobile and social," said Bob Bowman, MLB President, Business and Media. "We are looking forward to bringing together two brands that mean so much to people while entertaining and refreshing fans on a daily basis."
The World's Favorite Soft Drink and America's National Pastime have a history together of more than 100 years. Dating back to 1903, Coca-Cola used MLB players in advertising and promotions from legends like Ty Cobb, Satchel Paige, and Willie Mays to more recent stars like Joey Votto and David Ortiz. Over the past century, Coca-Cola also has created commemorative cans and bottles, baseball-themed collectibles, and advertising with baseball as the subject matter.
Coca-Cola has 18 MLB Club partnerships: Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago White Sox, Cincinnati Reds, Colorado Rockies, Houston Astros, Los Angeles Angels, Los Angeles Dodgers, New York Mets, Philadelphia Phillies, Pittsburgh Pirates, St. Louis Cardinals, San Diego Padres, San Francisco Giants, Texas Rangers, Toronto Blue Jays, and Washington Nationals.