Philadelphia, PA
- Bud Light and the Philadelphia Eagles today unveiled limited edition "Philly Philly" commemorative packs to celebrate the team's Super Bowl LII victory. Inspired by the name of the game-changing play call, "The Philly Special" and the popular "Dilly Dilly" campaign, Bud Light produced 20,418 packs, which correspond with the date of the Eagles' Super Bowl win on 02/04/2018. The commemorative packs will go on sale Thursday, August 16, the day of the Eagles' third pre-season game, a Super Bowl LII rematch against the New England Patriots.
"It was a dream season for Philadelphia Eagles fans, and we're excited to continue celebrating their championship as we prepare to kick-off a new season," said Andy Goeler, Vice-President of Marketing, Bud Light. "Eagles fans adopted our famous 'Dilly Dilly' phrase, transforming it into their own rallying cry, ''Philly Philly,' and we're so excited to give them another reason to relive the epic win with the commemorative pack."
Each limited edition Super Bowl LII pack will be individually numbered and will include a 25 oz. Bud Light aluminum bottle and two specially-designed Bud Light glasses, etched with the legendary "Philly Special" play. Select commemorative packs will also give fans the opportunity to receive tickets to the Eagles' first regular season game on Thursday, September 6.
