Philadelphia, PA
- Hank's Gourmet Beverages, the Philadelphia-based, third-generation family business which helped launch the craft soda boom in the mid-1990s, is marking its 25th anniversary with throwback labeling across its 10-flavor line. The announcement was made here today by Tony Salvatore, Partner and Chief Customer Officer of Hank's Gourmet Beverages.
Hank's Gourmet Beverages Marks 25th Anniversary
The new labeling revisits the style of Hank's launch brand, its acclaimed Hank's Gourmet Root Beer, named in honor of the company founder, businessman, and popular Philadelphia politician Hank Salvatore. The belly of each bottle will feature the classic oval label set against a silver and red background with the word's "Philadelphia Recipe," honoring the City's notoriety as the birthplace of root beer and the root beer float. The neck label will feature the words "25th Anniversary" as a shoutout to the brand's milestone. The new packaging will hit shelves later this month.
"We're honored that our family company has achieved this milestone, our Silver Anniversary of good taste, if you will," adds Salvatore. "From a modest regional brand to one that spans coast-to-coast, from one flavor to now ten and soon more, our good fortune and growth have been most gratifying. We're eternally grateful for the support of our partners in the trade and our die-hard consumers. These two groups have made our success possible."
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