Philadelphia, PA
- Dietz & Watson is introducing something new in-game day snacks, Dietz Nuts. Developed initially as a Super Bowl stunt and a play on the brand’s name, the company collaborated closely with Red Tettemer O’Connell + Partners (RTO+P) to take the product to the marketplace. Dietz Nuts represents the very first “meat nut” snack for Dietz & Watson.
Dietz Nuts
Dietz Nuts are protein-rich, mouth-watering sausage bites. The recipe is based on their time-honored European landjaeger, dried and cured to perfection. The expression “Deez Nuts” actually made popular with Dr. Dre’s 1992 album, The Chronic. Ever since it has become one of the most used memes online. Recently, “Deez Nuts” ran as an Independent candidate in the 2016 presidential election
As a meats and cheeses purveyor along with family-run brand, Dietz & Watson became aware of this one-of-a-kind opportunity to break in this new category and produce one of America’s new game-day snack. “We couldn’t pass up the opportunity to tap into this pop culture phenomenon,” said Lauren Eni, VP of Brand Strategy at Dietz & Watson. “As soon as RTO+P came to us with the concept, we knew we had to run with it. What’s resulted – the launch of a “first ever” product, the expansion of our brand portfolio and culturally-inspired campaign – marks an inspiring moment for our 80-year old brand.”
“As soon as we started to work with Dietz & Watson over a year ago, we quickly recognized their forward-thinking attitude and willingness to think outside traditional marketing,” said Steve Red, President and Chief Creative Officer. “which has created a great energy between our two teams to bring big fresh ideas to life. Dietz Nuts is the latest, combining consumer trends like the rise of snacking and the growing popularity of beef jerky with a pop culture hit like Deez Nuts.”
Dietz Nuts are going to be obtainable on Amazon Fresh, Amazon Prime Now, and www.Dietzandwatson.com
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